The Pippa effect: Many women in the U.S. are demanding copies of the maid-of-honour's dress from the Royal Wedding, rather than the bride'sBridesmaids' dresses are typically unattractive creations in saccharine peach or mint green. But Pippa Middleton's slinky white gown for her sister's wedding last week was such a knockout, fashion houses are working overtime to get copies in store.
While many had already been planning to replicate the new Duchess of Cambridge's bridal gown, designers admit they didn't anticipate the success of the maid-of-honour's.
Now several companies are responding to demand from brides-to-be, keen to channel 27-year-old Pippa's look for their own big day.
Meeting demand: Dan Rentillo, design director at David's Bridal, will be ordering as many copies of Pippa's dress as he will of Catherine'sDesign director Dan Rentillo told the New York Times: 'There was really no anticipation about Pippa’s dress. I can’t think of one where there was such a fuss over the bridesmaid’s dress.'
Andrew Hops, vice president for JS Collections, added: 'She wore it so well, so we said, "We’ll do that dress right away."'
Unexpected trend: Mr Rentillo said that he couldn't think of a time when so much fuss was made over the bridesmaid's dress
Sketch in time: All three companies already have samples made up, and expect to get dresses on sale within six to eight weekssource: dailymail
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